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Job Description
We're looking for a Brand Identity Creator for our Video Call app that helps meet & connect people around the world with entertaining features. Our global Product is currently serving approximately 1,000,000 users worldwide on both IOS and Android platforms.
You will be in charge of our App's ReBranding for the MENA market.
Job Description:
- Conduct MENA's market research and provide local market insights, challenges & opportunities for overseas Product Team.
- Responsible to localize Branding/Rebranding of the current products to adapt to the MENA market.
- Work with Product Manager to build MENA's market core identity for the Product such as Name, Brand Heart, Brand Personality
- Brief & collaborate with Product Designers to build Visual & Verbal Identity: Logo (Print, Web, Social..), Tagline, Brand Personality, Brand Tone / Voice
- Guarantee the delivered Branding Materials will be localized for the MENA market, distinct, memorable, easy to apply/read or write, scalable, and cohesive with our core values.
- Translate texts within the App to the Arabic language.
Job Requirements
Requirements:
- Middle Eastern Native or proven deep understanding of the MENA market.
- Understanding the needs and psychology of MENA users
- Experience in a video call - matching & live streaming apps is a plus
- Good English writing and speaking skills.
- Proven experience as a Brand Creator for digital products or similar role
- Strong research skill and visionary of future trends