Channel and Shopper Marketing Operations Manager
CocaCola -
Cairo, EgyptPosted 4 years ago99People have clicked1 open position
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Job Description
- Manages the day to day operations of the franchise incl. marketing, commercial and financial; executes strategies with bottling partners
- Assists management with identifying opportunities, providing recommendations and implementing key initiatives incl. sales planning, monitoring sales activity records etc.; reviews and implements revenue growth opportunities/solutions. Individual contributor with comprehensive knowledge in specific area; ability to execute highly complex or specialized projects.
- Assess and design shopper marketing strategies to create ritual that drives habits. Identify and develop new channels/service models to capture untapped opportunities.
- Lead System capability building in “Shopper Marketing and Merchandising” via diagnostic sessions, training workshops and development plans.
- Will be required to interact with, present, persuade and influence Coca-Cola System (Mid & Senior level managers/directors at Company & Bottler) on various Shopper Marketing Initiatives & Plans and advanced market analytics.
- Interactions will often require building strong arguments & perceverence to drive business buy-in and agenda.
- Will interact with BOTTLER senior managers for buy-in and cooperation.
Job Requirements
Required Qualifications:
- Type of previous work experience required: +7 FMCG Key Account/Customer Management is a must Shopper, Trade or Customer Marketing
- 7+ years of working experiences
- Education: University/Bachelor’s Degree
- Arabic Mandatory
- English Fluent
- Will be exposed and must communicate primarily in Arabic
- Direct interaction with BOTTLER & Customers and their different business backgrounds.
Desired Qualifications:
- 10+ years of successfully demonstrated strategy development, customer development, shopper or customer marketing, data analytics, and/or project management skills.
- Proven thought leadership in the ability to properly blend various kinds of analysis and data sources to craft action-oriented recommendations that drive business growth.
- Proven ability to influence people and align resources toward a common strategic goal, leveraging best-in-class approaches and methodologies while fine-tuning them to meet specific customer needs; ability to effectively interact and influence Sr Mgt.
- Proven ability to lead multiple simultaneous projects with challenging goals and objectives; proven ability to redirect resources according to needs.
- Postgraduate/Master’s Degree
