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Job Description
- Identify gaps in website content, optimizing pages for improved search results, and increasing overall quality organic traffic.
- Use Google Search Console, Google Analytics, and other tools as needed to analyze the performance of the website and create a list of actionable steps to improve rank on Google search results and traffic from Google organic search
- Support the marketing team with technical SEO and link building to increase organic search rankings and drive search traffic.
- Conduct keyword research and generate new keyword ideas.
- Increase overall organic visibility and quality traffic via white hat SEO methods.
- Monitor website traffic, search results and develop strategies to improve organic traffic.
- Generate keyword and search-based content ideas.
- Develop link building strategies.
- Research and analyze competitor content and links.
- Keep up to date with new trends and best SEO practices.
Job Requirements
- Ability to successfully drive traffic using keyword research and strategy
- Familiarization with Google Analytics or other website analytics tools
- Excellent verbal and written communication skills
- Must be detail-oriented
- Understanding of ranking factors and search engine algorithms
- Prior experience in content marketing, content growth, and SEO
- Knowledge of YouTube SEO best practices
- Working knowledge of search engine optimization practices