Trade Category Manager (Tissue)

Strategy and Policies   

• Contributes to development and implements the marketing strategy and policy for the related BU / Area.

Market Intelligence:

• Supervise market intelligence and translate data into information toward product and market developments in coordination with management.
• Study products' positioning vs. competition for each category.
• Submit weekly reports reflecting competitive activities with recommendation towards product/market enhancement in coordination with management. 
• Manages the process of monitoring sales trends and competitor activity in order to determine effectiveness of sales plans and strategies. Makes necessary adjustments to maintain competitive advantage.

Research:

• Submit bi-monthly retail reports with detailed analysis of own brands and competition; accordingly send action recommendations, and monitor the success of TM and special activities.
• Coordinates with Regional Marketing Manager on qualitative & quantitative studies related to the market.
• Submit analysis of research studies conducted in the related market to the Marketing team.

Trade Category Activities:

• Participate in building the yearly sales forecast.
• Submit a marketing calendar for the trade marketing activities along the year, based on the set marketing strategy from the Corporate Office and link it with the BU budget.
• Ensure implementation of trade marketing activities, as per the annual calendar.

Market Study

• Studies market categories to identify changing customer needs and business development opportunities.

Trade Category Plan

• Produces an annual trade marketing action plan with realistic targets, budgets, controls, and contingency plans in relation to the related BUs.

Plan Implementation

• Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away
• Participates in the design of the promotional materials and maintains contacts with the Key Accounts and Distributors, in order to supervise all promotional activities
• Co-ordination and communication of product, price and packaging changes with related internal and external parties.
• Supervise all merchandising and in-store promotions.

Market Audits

• Conducts marketing audits of key markets to identify strengths and weaknesses in the product set, competitor activity etc.
• Report results and identify and implement actions where necessary.

Project Management

• Manages strategic Category  projects to exploit new opportunities (product and channel related).

Brand Strategies:

• Assist in the development and implementation of brand strategies in order to ensure brand value is built and maintained.

Product Development:

• Participate in the process for new product development in order to identify and develop opportunities for innovation that will enable sustainable competitive advantage.

Leadership and Management

• Provides leadership and manages the performance of assigned category ensuring they develop their full potential.