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Job Description
- A lead gen specialist focuses on two main jobs: Calling leads passed to Sales from Marketing to ensure they meet the firmographic requirements necessary to elicit a sales call. Researching leads that meet the aforementioned requirements and engaging them in order to qualify them for sales
- Lead Management: You’ll be responsible for generating and nurturing leads for the organization using different marketing channels. Here are the detailed tasks:
- Generate new leads using cold calling, email marketing, social media, and other relevant marketing channels
- Classify hot, warm, and cold leads based on their need, budget, and decision-making capabilities. Accordingly, take the necessary steps to convert hot leads and nurture warm and cold leads
- Organize and keep the lead status updated in the CRM software
- Sales Management: Perform the following sales activities:
- Understand how the sales process works and manage the sales pipeline
- Participate in webinars, in-person events, conferences and network with peers and target audience to identify sales opportunities
- Research: You’ll be required to research the target market during the lead generation activities:
- Understand the pain points faced by the prospects during communication. Identify if they’re looking for specific features
- Understand the pain points faced by the prospects during communication. Identify if they’re looking for specific features
- Check for competitor products mentioned/used by leads and prospects during communication and the intent behind using them
- Communication Skills: You should be aware of the following communication practices while interacting with leads:
- Interact professionally with leads, existing customers, and other company stakeholders via various communication mediums
- Collaborate with marketing and sales team members to work on tasks relevant to lead generation
- Cultivate in-depth product knowledge and understanding to ensure that you can effectively communicate the product features, use cases, and benefits to the prospective customers
- Follow company decorum at all times when representing the organization
Job Requirements
- 3-5 years of experience in lead generation and prospecting Experience in B2B/B2C sales, preferably in for at least 1-2 years
- Top-notch verbal and written communication skills
- A proven track record of building and maintaining strong client relationships Excellent project management skills
- Thorough knowledge of CRM software
- Excellent client servicing skills
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