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Head Of Marketing

Welnes
Maadi, Cairo
Posted 2 years ago
53Applicants for1 open position
  • 46Viewed
  • 6In Consideration
  • 38Not Selected
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Job Details

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Job Description

  • Establish and refine our brand strategy, identity and communications strategy
  • Establish and experiment with nontraditional growth strategies and tactics that can achieve growth with the biggest ROI
  • Ensure consistency of brand tone, identity and building personalized connection with users through technology
  • Launch and execute digital campaigns including content creation, ideation and supervising performance marketing teams
  • Constantly evolving our social media strategy and managing a team of social media specialists to deliver engagement and traffic goals
  • Establish and track key metrics for user growth, conversion and retention
  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
  • Build an internal marketing team, able to build a world class brand.
  • Create, track, and develop marketing plans/strategies.
  • Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications.
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging across all channels.
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

Job Requirements

  • Strong analytical skills
  • Attention to details
  • Excellent use of Google sheets, docs and slides
  • Excellent written and verbal communication skills.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Strong leadership skills.
  • Metrics-driven marketing mind with eye for creativity.
  • Experience with marketing automation and CRM tools.
  • Experience in the health and fitness industry is a plus

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