Head Of Marketing
Welnes -
Maadi, CairoPosted 2 years ago53Applicants for1 open position
- 46Viewed
- 6In Consideration
- 38Not Selected
Job Details
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Job Description
- Establish and refine our brand strategy, identity and communications strategy
- Establish and experiment with nontraditional growth strategies and tactics that can achieve growth with the biggest ROI
- Ensure consistency of brand tone, identity and building personalized connection with users through technology
- Launch and execute digital campaigns including content creation, ideation and supervising performance marketing teams
- Constantly evolving our social media strategy and managing a team of social media specialists to deliver engagement and traffic goals
- Establish and track key metrics for user growth, conversion and retention
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
- Build an internal marketing team, able to build a world class brand.
- Create, track, and develop marketing plans/strategies.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications.
- Conceptualize and execute on multi-channel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging across all channels.
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Job Requirements
- Strong analytical skills
- Attention to details
- Excellent use of Google sheets, docs and slides
- Excellent written and verbal communication skills.
- Proven experience developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Strong leadership skills.
- Metrics-driven marketing mind with eye for creativity.
- Experience with marketing automation and CRM tools.
- Experience in the health and fitness industry is a plus