Market Research Analyst

We are looking for a Marketing Research Analyst who will be responsible to perform researches and provide insights on markets, industry trends, opportunities, competitors, campaign results, and both potential and existing customers.

• Perform primary and secondary market researches.
• Provide market and customer insights to address key strategic questions.
• Analyze external and internal customer database, product lines and projects databases using (Access/Excel) models and visual BI reports.
• Act as the voice of customer and be the knowledge owner for customer and market data.
• Measure market size, market share, customer satisfaction levels, and products forecast.
• Monitor competitor activities and report on their strengths and weaknesses in the market.
• Possess adequate knowledge of data collection and analysis methods (questionnaires, opinion polls, focus groups, online and field surveys).
• Conduct research to identify the customer needs, feedbacks, expectations, and pain points and help us in building the SWOT analysis matrix.
• Determine brand perceptions and reputations in customer-minds.
• Identify and offer insights about product potentials, new customers and export markets.
• Comfortably working with CRM programs and projects databases.
• Present quarterly reports on market and customer insights to the Marketing Manager.