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Job Description
- Create and manage social media channels to enhance brand awareness and drive sales
- Create and manage Google Adwords, LinkedIn, Facebook and Instagram paid
campaigns in order to drive the growth of Business brand and client acquisition - Drive community building/engagement via social media
- Create and manage the implementation of Business website landing pages
- Measure, forecast and report on the performance of digital marketing campaigns and assess against ROI and KPI’s
- Responsible for staying informed about trends in digital marketing and bringing them to the attention of the Head of Digital Marketing Department
- Bring support on offline marketing campaigns
- Collaborate closely with the whole Marketing and Communications team to ensure that
- B2B and B2C offline and online marketing strategy are consistent
- Optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
- Highly creative with experience in identifying target audiences and develop marketing plans with specific objectives across different channels and segments
- Strong analytical skills and data-driven thinking
- Create and manage link building strategies, content marketing strategies, and social media presences
- Can create and send digital newsletters to potential clients
- Track and report on social media insights (traffic, engagement, shares, conversion rates)
Job Requirements
- Experience between 3 – 5 years with the Digital marketing Field
- At least 3 years’ experience in a similar position involving defining, managing and executing
- B2B digital marketing strategies
- Experience of working within the home appliance industry and the ability to
- identify and target potential clients
- Proven track record of driving sales, client acquisition and brand awareness
- Experience of managing multiple digital marketing campaigns with the ability to analyse
- and make recommendations on performance
- An ability to work independently while coordinating with others in the communications and other stake owners per project.
- Strong communication skills
