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Job Description
- Identify the target audience for a particular media campaign and decide how to communicate to that audience.
- Experiment with new platforms and channels.
- Monitor costs and return on investment (ROI).
- Optimizing campaigns performance
- Writing powerful calls-to-action to convert visitors
- Create daily reports with a full analysis of campaign statuses
- Brainstorm new and creative growth strategies.
Job Requirements
- Organizational and multitasking abilities
- Proven experience as Media Buyer
- Interest in following advertising and media trends
- Experience with doing audience and buyer persona research
- Understanding of SEO and web traffic metrics
- Critical thinking skills
- Holds a certification in Google AdWords preferred.
- Able to work independently and have excellent time management skills.
- Proven ability to translate performance data into actionable insights using quantitative analysis
- Good understanding of social media KPIs
- Ability to work with modest media budgets.
- Understands how digital fits in the overall client marketing/media strategy
- Ability to buy media in multiple markets