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Job Description
We are looking for an experienced senior digital marketing specialist to drive KN's digital marketing strategy. Responsible for promoting the company's products and services through digital marketing platforms.
Job Responsibilities:
- Social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube, Instagram & LinkedIn.
- search engine optimization (SEO) - developing strategies to increase the number of visitors to the KN website by achieving high-ranking placements in search results.
- pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results.
- Email marketing – create email blast campaigns for key customers.
- Website Management – Drive traffic to KN website, Ability to update website content using CMS- conduct keywords search & website analytics.
- Research – Ability to use different search tools to search trends & competition.
- Metrics & reporting - Use advance metrics to measure & report the success of the marketing campaign. Ability to present the ROI of the campaigns & recommend improvement strategies
Job Requirements
- Bachelor's degree in marketing or business. Digital marketing diplomas/certifications.
- Up to date with the latest digital trends & tools. Eager to learn and be developed.
- Experience in running digital marketing campaigns & showing ROI.
- Deep knowledge of web design principles.
- Ability to negotiate contracts & prices with media buyers & external agencies.
- Experience in software B2B marketing is a plus.
- Experience in markets like Saudi & the Gulf is a plus.
- Must be able to multi-task and work under pressure.
- A team player with excellent organizational and leadership abilities.
