Skills And Tools:
- Conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Source and present audience data and advertising proposals.
- Coordinate and oversee the development and launch of campaigns.
- Manage budgets and monitor campaigns costs and ROI metrics.
- Track and present campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
- Build and maintain a network of advertising agents and broadcasting networks.
- Monitor audience and media trends, practices, and new technologies.
- Create and manage advertising campaigns on Google Ads, Facebook, TikTok, Instagram, Snapchat, and YouTube.
- Previous experience as a Media Buyer or similar role.
- Conversant with media-buying, planning, and research.
- Solid knowledge of media analytics.
- Excellent organizational and multitasking abilities.
- Detail-oriented and critical thinking skills.
- Ability to work on all social media channels (Facebook, Instagram, Twitter, Snapchat, LinkedIn., Google, Native ads, Programmatic Ads, Media Partnerships…. etc.
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