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Job Description
- Digital marketing strategist role is a cornerstone to each account delivery team, the main responsibility is to draft, define and continuously refine the account strategy including, new media placement, creative, execution, and reporting. This role is responsible for ensuring all client-facing documents (strategy, monthly report, quarterly reports, pitches, etc.) are consistent and optimized for up-to-date cutting-edge standards.
- Outlines digital strategy in lines with the brand’s business objectives, budget, and resources in collaboration with AE and AM.
- Execute benchmark, SWOT, and other analytical techniques to help define brands’ visual and content strategy.
- Perform competitive analysis and leads internal brainstorming
- Up to date with the latest trends on social media.
- Oversees the planning of monthly content calendar in collaboration with creative, AE, moderator, and AM, producing follow-up documentation, and ensuring client expectations are set and met.
- Create and Manage Account overall creative, technical, and media strategy, setting up KPIs and metrics for success. Oversee execution, working closely with an internal team as well as external vendors
- Works closely with the AE, AM, and Moderator, leading up to launch and effective onboarding of the assigned account and ensures continuous performance excellence.
- Monitors, analyses, and optimizes social media performance on a monthly, quarterly, and annual basis to meet established KPIs, including Social Media data acquisition and consumer engagement metrics.
- Works with internal team on assignment and execution as directed by AM’s or BDM.
- Manages Social Application development with the technical team to meet the strategy put forth.
- Actively attend client briefs and scheduled meetings. Present strategy, reports, and initiatives to clients as requested.
- Actively participate in pitches and proposals.
- Act as Subject Matter Expert (SME) in all things related to technology Marketing Partner Facebook, Google, etc.) (communication, resources, best practices, events, etc.
- The effective strategist is responsible for planning, developing, and oversee implementing company's and select accounts and pitching overall social media strategy in order to support and improve online presence and the overall digital marketing efforts.
Job Requirements
- This position is in parallel par to Account Manager (5-8 years of experience).
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