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Head Of Marketing & Communication (B2C)

Full Time
Nexta - 
Maadi, CairoPosted 3 years ago
181Applicants for1 open position
  • 40Viewed
  • 16In Consideration
  • 17Not Selected
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Job Details

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Job Description

  • A mission-driven global fintech start-up based in the UK is looking for an exceptional, strategically-minded Head of Marketing for our subsidiary in Egypt.
  • This role will be responsible for advising and executing our go-to-market communications strategy and ongoing marketing efforts for our innovative suite of digital banking and payments apps for the MENA market.
  • Working directly with the group CEO and CSO, the calibre will play a major role in launching our first fintech product in Egypt.
  • This can be a career-defining position, helping to build a radically new kind of banking and payments app from the ground up.

Job Requirements

  • The candidate must be fluent in English and have a strong understanding of the Egyptian market. Comfort working within a very fast-paced, early-stage startup environment and working on horizontal, goal-focused teams will also be important in this role.
  • Candidate Profile:
  • Fluent in English and Arabic
  • Postgraduate degree in business, marketing, or another relevant field
  • 10+ years of experience in marketing and communications, with a focus on digital marketing and growth marketing
  • Industry experience in banking, payments, financial services, apps/software, or eCommerce
  • Multinational experience and an ability to work across time zones with international teams
  • Experience and deep understanding of the following:
  • High-level marketing and communications strategy
  • B2C marketing experience
  • Growth marketing/growth hacking experience 
  • Project management and process improvement experience
  • Product marketing, development, and pricing strategies experience
  • Branding strategy experience
  • SEO, Search Engine Marketing, and PPC experience
  • Paid display ads and social media advertising experience
  • User engagement and retention strategies experience
  • Community building and community management experience
  • Content marketing and content creation experience
  • Social media marketing, PR, and influencer marketing experience
  • Digital reputation management and social listening experience
  • Go-to-market communications strategies experience
  • The group founded on principles of diversity, community, empowerment, and inclusion and dedicated to democratising banking and money management around the world. 
  • Our team is hard-working, friendly, independently driven to succeed, and highly diverse. 
  • We are looking for a true team-player who can get along well with anyone and who is excited about building the future of fintech in MENA markets.
  • The candidate must be experienced with launch strategies and digital marketing, as this role will be responsible for directing our Egyptian marketing activities at product launch

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