Senior Digital Marketing Specialist

• Plans and executes all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Assists in branding management and corporate identity.
• Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules.
• Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Assists in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Monitors& reviews on all marketing activities and results on a weekly basis.
• Researches and monitors the activity of company competitors
• Moderates Social media channels and reports.
• Suggests activities for improving the quality of online content.
• Carries out all the functions required by the direct manager job requirements
• Create online digital campaigns theme and vision
• Create, maintain and monitor campaigns on LinkedIn, Twitter, Instagram, SEM,SEO Google AdWords and onsite search and any other social platform
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Follows social media insights and best practices
• Plan and execute all web, SEO/SEM, social media campaigns
• Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights within the budget.
• Brainstorm new and creative growth ideas.
• Collaborate with agencies and other vendor partners if there.
• Manage all digital campaigns, including search engine marketing (Google Ad Words and onsite search)
• Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter off-set competitor marketing moves based on learned trends and insights
• Generate marketing qualified leads.
• Develop brand presence through digital channels
• Plan and effectively execute a social media strategy for generating demand for the services offered.
• Manage the SEO on all online channels
• Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification
• Edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Optimize company pages within each platform to increase the visibility of company’s social content

Benefits:

• Social Insurance
• Medical & Life insurance
• Pension Plan
• Quarterly Incentives
• Training Plan