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Job Description
- Plan, monitor, and execute ongoing company presence on social media (Instagram, Facebook, LinkedIn etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase conversion and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.) to increase organic search visibility and ranking
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and updating website
- Ensure the website content creates a first class customer experience, while supporting Osmacom strategies and business priorities
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with marketing agencies and vendors
- Work closely with the sales teams to identify market requirements and trends in order to continuously tailor content to the specific needs of our customers.
- Lead e-mail campaigns and execution of digital and related marketing campaigns.
- Provide creative ideas for content marketing
- Report & analyze on key performance indicators and find opportunities for improvement on a monthly basis.
- Research latest trends and best practices in the market/industry
- Learn ,understand analyze & report the digital marketing methods of competitors and other leading industries, weigh and formulate an optimized digital communication plan;
- Work closely with the other teams to ensure goals are met.
- Evaluate customer research, market conditions, and competitor data.
Job Requirements
- 2-4 years of proven experience in lead generation digital & traditional marketing roles
- BSc/BA in marketing or relevant field
- Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM, Must have B2B company experience.
- Media Buying / Google Ads experience SEM, In App, Youtube, etc...
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools
- Skills and experience in creative content writing
- SEO basic experience to service performance & lead generation purposes.
- Experience with lead prequalification, list management, and digital campaign management.
- Marketing analytics, email marketing, landing page optimization, and copywriting/editing.
- Positive, energetic attitude, and initiative.
- Strong work ethic.
- Excellent verbal communication and analytical skills
- Excellent project management and planning skills; ability to work independently.
- Able to work comfortably in a hands-on, multi-task, deadline-driven environment.
- Experienced in working with a cross functional team.
- Creative thinker, strategic thinker, problem solver.
- Excellent written and spoken English and Arabic, French is an asset.
- CRM experience is an added value
- Experience in Graphic Design is a Plus
- Females only .
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