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Job Description
Job Description
We are looking for an in-house Social Media Marketing Specialist to increase our brand awareness, track & cultivate leads, track ROI on various marketing campaigns and initiatives. This Specialist will handle everyday social media marketing, blogs/newsletters, general digital presence, coordinate events, and be an influencer/brand ambassador. You will be a team player who will energetically help enhance our brand and social presence and will adapt and grow with the role as the company grows. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to service promotion.
Responsibilities
- Exclusively manage all social accounts (scheduling posts, community engagement, growth, and optimization)
- Content writing with proper grammar (social captions, blogs, newsletters)
- Creating photo, video content, and editing short videos
- Planning and executing social events
- Studying industry trends
- Creating and posting engaging & interesting content across social media accounts
- Monitor engagement, respond to questions/posts on all platforms
- Creating strategic content calendars every month that covers social, blogging and email
- Promoting upcoming live events on social media
- Promoting new and existing services
- Brainstorm and develop ideas for creative marketing campaigns
- Manage analytics for social media posts Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Reviewing and reformatting resumes into our corporate standard and ensuring that they present well
Job Requirements
- Proven experience as Social Media Marketing Specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, WordPress) and applications (Web analytics, Google Adwords etc.)
- Exceptional communication and writing skills
- BSc/BA in marketing, communications or equivalent preferred
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
