Social Media Specialist

Job Summary:

• Responsible to develop, implement, track, and optimize our Social Media marketing campaigns across all digital channels.

Responsibilities:

• Plan and execute all Social media campaigns whether paid or Organic campaigns.
• Design, build and maintain our social media
• Awareness of Branding quality & Guidelines.
• Strong content creation & Copy writing abilities.
• Strong knowledge of Media buying techniques including cost optimization and A/B testing and minimum Cost per action (lead, install, click, etc.)
• Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
• Leadership skills to manage team effectively.
• Ability to create different kinds of content such as (engaging, Humorous , News jacking & Trends jacking ,Emotional ,etc.)
• Ability to manage social platforms such as (FB, Instagram, Twitter, YouTube)
• Reporting Directly to Country Marketing Manager.