Job Details
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Job Description
- Planning, implementing and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Instrument conversion points and optimize user funnels
- Collaborate with advertisers and affiliates
- Mastering lead generation and sales conversion
- Analyze web traffic metrics and suggest solutions to boost web presence
- Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency
- You will manage all relationships with Advertisers and ensure we get the most efficient cost possible.
- Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
- Prepare accurate reports on digital marketing campaign’s overall performance.
- Work with the web development team to optimize copy for search engine optimization and Craft landing pages and lead-gen forms .
- Perform ongoing keyword discovery, expansion, and optimization.
- Identifies the right influencers to partner with based on campaign goals.
- Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
- Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for best deployment of available funds
- Monitor costs and return on investment (ROI)
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
- Work with the creative team to brainstorm new and innovative content strategies and ensure the delivery of the ideas.
- Support the sales team to develop powerful digital strategies for pitching.
- Develop lead generation strategies to effectively incubate, qualify, and convert leads.
Job Requirements
- Proven work experience as a Digital marketing specialist.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Strong analytical skills and data-driven thinking
- Experience writing articles on marketing
- Mastering lead generation and sales conversion
- Proven ability to translate performance data into actionable insights using quantitative analysis
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
- Excellent communication and negotiation skills
- Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
- Strong analytical skills and data-driven thinking
- Understanding of SEO and web traffic metrics
- Strong ability to multitask and prioritize job-related responsibilities in a fast-paced and dynamic work environment
- Communication, Leadership, People Management, Detail-Oriented, Budgeting, Organized, Creative, Multi-Tasking
