Senior Brand Manager

The Senior Brand Manager at Raw African will be responsible for building, growing, and strengthening the brand’s identity, ensuring it aligns with customer needs and market trends. This role involves developing marketing strategies, managing product positioning, overseeing campaigns, and driving brand awareness across different channels. The Senior Brand Manager will work closely with the Marketing, Sales, and Product Innovation teams to ensure consistency in messaging, product launches, and overall brand image.

• Develop and execute brand strategies to drive awareness, loyalty, and growth.
• Oversee brand positioning, messaging, and storytelling across all touchpoints.
• Plan and manage marketing campaigns (digital, in-store, influencer collaborations, etc.).
• Work closely with R&D on product development, ensuring new launches align with market needs.
• Monitor and analyze market trends, competitor activity, and consumer insights to identify opportunities.
• Manage packaging and product identity, ensuring a strong brand presence on shelves and online.
• Collaborate with Sales to drive brand visibility and promotional effectiveness.
• Maintain and improve social media engagement and brand communication across platforms.
• Ensure brand consistency across advertising, partnerships, and customer experience.
• Track and evaluate brand performance KPIs to measure success and make data-driven decisions.