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Job Description
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Create reports related to performance of the ads and the company
- Analyze the effectiveness of the campaign and use this data to inform future campaigns.
- Generating Leads campaigns through a different platform.
- Generating Search engine marketing (SEM) campaigns.
- Producing keyword analysis and research.
- Providing competitive analysis and research.
- Providing competitive analysis and media reporting.
- Producing digital campaign execution and reporting.
- Constantly optimize the performance of your campaigns using various tools and platforms
- Developing effective media buying strategies
- Conversion rate optimization (CRO) of our sales funnels from top to bottom
- Develop and update all different funnels (opt-in pages,) with high conversion rates.
- Setup all the pixel and catalog integrations and make sure our attribution it well-built (google analytics, UTMs, GTM, etc.)
- Manage all other integrations needed to succeed (marketing automations, Zapier and other apps)
- Work with internal or external designers, copywriters and video editors to create and constantly optimize high performing creative materials (ad copy and design, video ads and landing pages)
- Work on email marketing, SMS and chatbots campaigns (messenger, telegram etc)
Job Requirements
- Computer and Microsoft skills
- Excellent understanding of B2B marketing.
- Be fluent in the full spectrum of acquisition & retention channels
- Strong expertise with marketing automation systems.
- Communication skills
- Organizational
- multitasking abilities
- Have 3+ years of experience in a growth/marketing function with a track record of delivering success
- Attention to detail
- Critical thinking skills
- Planning skills
- Data analysis
- Digital Marketing
- Time Management
