- Develop social media marketing creative campaigns that translate business objectives across all channels
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Define most important social media KPIs
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts design (Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness
- Stay up to date with current technologies and trends in social media, design tools and applications
- Use social media marketing tools such as Hootsuite
- Communicate with industry professionals and influencers via social media to create a strong network
- Knowledge of email marketing and editing and creating email html templates.
- Use email marketing tools such as Braze.
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