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Job Description
- Develop, implement and manage our social media strategy.
- Define most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies.
- Use social media marketing tools such as Marketplace.
- Communicating with social media followers, including responding to queries in a timely manner.
- Attend educational conferences.
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing, Sales and Product Development teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team.
- Provide constructive feedback.
Job Requirements
- 2 to 5 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills