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Job Description
- Create and implement digital marketing campaigns on different platforms (Google ads, YouTube (plus), Instagram, Facebook & LinkedIn
- Improving usability, designs, contents and messaging of digital marketing activity
- Develop engaging online content including clickbait, forums 4-6 videos, graphics, and blogs; monitor and analyze the content success
- Marketing on Social media platforms
- Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Work with sales and marketing teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs, and vertical market campaigns.
- Write product copy for collateral materials, advertising, direct mail, website, sales tools, and promotions.
- Proactively support the sales organization with competitive analysis and positioning.
Job Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Solid knowledge of website analytics tools (e.g., Google Analytics, , WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
