Senior Social Media Specialist

The Senior Social Media Specialist will be responsible for developing and implementing multiple social media monthly action plans, calendars in order to achieve specific marketing objectives and goals and analysis and reports as well.

• Create a best-practice digital marketing and social media strategy.
• Develop/maintain social media profiles and quality content on Twitter, Facebook, Instagram, YouTube, website, Telegram, mobile app, and LinkedIn.
• Content writing, research, and editorial tasks.
• Support with social media, SEO writing, ad copies for online and offline marketing
• Develop and manage marketing Social Media Marketing budgets for our customers.
• Create Social Media and Digital Marketing Plans.
• Develop other, relevant social media outlets to support and expand digital presence.
• Work closely with Graphics and Photography to bring customers events to life online.
• Research target personas, critical attributes, communication preferences, knowledge fountains, and identify requirements for touchpoints on all stages of the audience journey.
• Translate ideas to actionable items that deliver business results by analyzing and recommending improvement initiatives in line with strategic objectives.
• Establish KPIs for digital reach and engagement while providing accurate and timely reporting.
• Conduct competitive analysis and market research to propose creative projects, from building or acquiring tools and apps that attract prospects and convert leads.
• Develop, implement and manage multiple social media platforms.
• Create monthly editorial calendars and schedules.
• Proposes new ideas and concepts for social media content.
• Provide a visual brief for the art department to perfectly visualize ideas.
• Remove, manage and report any inappropriate problems.
• Track and analyze competitors’ platforms and marketing activities on weekly basis.