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Job Description
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor-advertising links
- Develop and implement link-building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Drive SEO in content creation and content programming
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Set Branches on Google map
- Assist on Yellow pages
- Monitor SEO and user engagement and suggest content optimization
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Day to day management of web site performance & applicable automation of SEO tagging
- Work with product & engineering to define technical SEO requirements
- Identify opportunities to improve crawling & indexation
- Support for page remapping & URL structural updates
- Bi-weekly site audits and reporting, with recommendations and road map scheduling
- Support SEO team lead & SEO departmental lead
- Report building & automation, Optimize company pages
- Follow up competitors online positioning and analyze their SEO
Job Requirements
- Graduated
- Minimum 3 years experience as SEO Specialist
- Knowledge of website analysis and ranking report.
- Good understanding usage of Google AdWords, Google Analytics, Google Webmaster tools
- Aware of the latest SEO tools.
- Ability to run a successful link building campaign.
- Experience with Google’s Keyword Tool.
- The ability to work with back-end SEO elements such as .htaccess, robotics, metadata, site speed optimization, and related skills
- The ability to deploy an effective local and long-tail search strategy.
- Proven success in link building and viral strategies.
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO.
- A background in creating reports showing web analytics data and site evaluations.
- An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.
- Familiarity with the best tools in the trade
- Expertise with WordPress.
- Good English level.
