Senior Digital Marketing Specialist
INTDV -
Katameya, CairoPosted 3 years ago22Applicants for1 open position
- 8Viewed
- 4In Consideration
- 3Not Selected
Job Details
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Job Description
Job Objective:
- Planning, organizing, and executing effective activities to successfully implement the company’s marketing plan.
Essential Duties and Responsibilities:
- Establish and maintain constant increase web traffic to INTDV site, by managing their marketing and social branding campaigns through:
- Producing relevant website content, maintaining social media accounts, and writing blog posts.
- Working within analytical platforms to create online strategies.
- Providing Search Engine Marketing (SEM) services to ensure that our keywords rank high in search results (SEO + SEA).
- Use creative skills when identifying new ways to increase our online presence.
- Execute a demand generation strategy to increase lead acquisition and reduce the cost per opportunity - develop strategic demand generation programs.
- Help define product objectives, target customers, revenue models, and business goals.
- Develop business cases for pursuing product offerings including market motivators, product positioning, and key benefits.
- Collect and analyze and prioritize market needs, industry trends, and customer requests.
- Produce market requirements for new product development and existing product enhancements and establish product release plans based on market research and internal resources.
- Perform competitively and win/loss analysis, monitor competitive activity, perform a gap analysis to identify where the solution does not address the market opportunity and work with product management to help prioritize and identify requirements to address functional gaps.
- Build SWOT analysis to help sales teams qualify and close business.
- Market-test our product positioning and strategy through surveys and individual customer interviews.
- Build standard solution presentations and/or tailor presentations to target market opportunities, work create/deliver training and develop sales kits including elements such as quick reference cards, selling guides, sales development prompters, future statement of direction, etc.
- Develop campaign content and ensure an effective marketing mix. Understand existing customer base and work with customer reference leads to help drive the reference program.
- Create and execute marketing campaigns in support of an international sales force (push marketing), as well as for local sales teams.
- Work with sales and marketing teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs, and vertical market campaigns.
- Write product copy for collateral materials, advertising, direct mail, Website, sales tools, and promotions.
- Proactively support the sales organization with competitive analysis and positioning
Job Requirements
- Bachelor's Degree in Business Administration or any related discipline.
- 5+ years of experience in Marketing & Digital Marketing:
Promotional Materials, Google AdWords, Search Engine Marketing, Email Campaigns, and the associated tools. - Fluent command of English and Arabic languages (spoken and written) is a must.
- Excellent interpersonal and communications skills.
- Excellent time management skills.
- Gulf market Exp. is a must
- Experience in the software or Digital Marketing industry is a must
- Experience in creating Paid Advertising campaigns (Google, Facebook, Twitter, LinkedIn, or any others)
- Experienced with web analytics tools (Hootsuite, MailChimp, Sprout Social, Buffer, Crowd fire, Post Planner, etc.)