Search Engine Optimization Specialist

Summary of role:

As a Senior SEO Specialist you will be responsible for planning, implementing, and managing the company’s overall SEO strategy. and usually you will cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.

• Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• Develop optimization strategies that increase the company’s search engine results rankings, and Set measurable goals that demonstrate improvement in marketing efforts.
• Ongoing research of keywords to use throughout the company’s website and marketing materials.
• Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
• Monitor daily performance metrics to assess SEO strategy performance.
• Write high-quality website content, including blog posts and page descriptions.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Develop and implement link building strategy and Research and analyze competitor advertising links.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Collaborate with others within the marketing department to manage SEO strategy.