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Job Description
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Market through various channels and segment databases working with large data sets
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
- Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
Job Requirements
- Proven work experience in a Marketing Manager role
- Solid understanding of SEO, SEM, CRO, CMS, web design, PPC, video, etc
- A leader with both creative and analytical capabilities
- Holds a positive, cheerful and optimistic mindset with a can-do attitude
- Experience within Digital marketing is essential
- Strategic mindset with a hands-on approach
- Qualifications(s) within Marketing is highly desirable, however qualified by experience will be considered
- Copy-writing experience is highly desirable
