Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, website, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Presenting monthly reports of achievements for all online activities
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Planning, implementing and supervise social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
- Ability to Manage and perform successful digital marketing ads.
- Campaigns through our social media and Google platforms.
- Communicating with target audiences and managing customer’s requests on social media channels.
- Using the CRM to maximize online marketing opportunities.
- Presenting monthly reports of achievements for all online activities.
- Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
- Forecast marketing campaign results and calculates ROI.
- Keeping up to date with changes and advances in social media and advertising on new channels and approaches to adopt.
- Archive all plans, reports and analysis for Digital marketing activities .
- Use Marketing tools to help develop and evaluate strategies
Job Requirements
- BS/MS degree in marketing or a related field
- Experience in Automotive Industry is a must.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, digital Apps and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Experience in setting up and optimizing Google Adwords campaigns