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Job Description
Overview
To formulate content strategies and implement them to support the local brand and marketing at all platforms In Arabic & English .
Responsibilities
- Create engaging marketing content (blogs, articles, factsheets, presentations) for use in promotions, events, keynote presentations, etc.
- Work collaboratively with product and business development teams to identify key product features, the business value of products and work to communicate them in effective and creative ways.
Key marketing assets to create include:
- Writing blogs, articles, factsheets, press releases, customer success stories.
- Developing and designing presentations for executive messaging.
- Visual assets including graphics and images.
- Ensure that the value proposition is clearly articulated and is consistent with the overall Capital solution messaging.
- Lead/develop all content for PR for external communication of the company In Arabic & English.
- To lead in designing and developing content related to internal communication of the company In Arabic & English.
- Develop content according to channels such as Social Media, Digital, BTL/ATL to facilitate the Marketing Strategy In Arabic & English.
- To lead the brainstorming session within team related to content creation of various projects to ensure the quality business communication.
- To understand and manage brand tones, brand voices as per the requirement of stakeholder of targeted audience will be following their slang ( ie: Saudi Arabia ) and also to ensure brand guidelines are being followed.
- Crafts and tailors the right message according to the marketing campaign, the channel (whether on social media, sms, etc..), the target audience.
- Develops creative marketing ideas - conceptualising the needed illustrations.
- Research for a trending topics and follow it. Create weekly performance report
Job Requirements
- Bachelor’s degree in Marketing or any related field.
- Proven 3+ years of work experience in content creation writing.
- Ability to write content based on localisation.
- Ability to follow SEO criteria at a structure of articles.
- Ability to manage the execution of the complete project from planning to timely delivery.
- Ability to learn fast and take ownership of projects and stakeholders are involved as needed.
- Demonstrated collaborative attitude, both internally and externally.
- Saudi Experience is a plus
