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Media Buying Specialist

Maadi, Cairo
Posted 3 years ago
16Applicants for1 open position
  • 15Viewed
  • 2In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Create Media Buying Plans and strategies for the clients with accurate rates for all social media platforms,research top influencers, competitors, and trends in clients’ industries.
  • Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and product offerings.
  • Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing… etc.) that drive high converting customers to our products.
  • Operate campaigns on Facebook, Google Display Network, ..etc).
  • Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance.
  • Cooperate with a team in the execution of all social media activities (i.e., tweeting, sharing, engaging, liking, increasing social reach, etc.) for our clients.
  • Suggest and implement new features to develop brand awareness, like promotions and competitions.
  • Following social media campaigns and calls-to-action that drive target buyers to client sites.(Facebook Advertising, Google AdWords, LinkedIn, Twitter).
  • Analyze and report social media actions on a monthly basis.
  • Set specific objectives and report on ROI.
  • Stay up-to-date with current technologies and trends in social media – includes reading blogs, and listening to podcasts.
  • Performing research on the current benchmark trends and audience preference.
  • Define and execute an experiment roadmap to improve brand engagement and deliver incremental revenue. Includes A/B testing and launching new channels/campaign types.
  • Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our business.

Job Requirements

  • Strong knowledge in Familiarity with media-buying, planning and research.
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred.
  • Holds a certification in Google AdWords preferred.
  • Ability to work with modest media budgets.
  • Good understanding of social media KPIs.
  • Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
  • Must have a good knowledge of how to make paid campaigns on Facebook, Snapchat, Twitter, Linkedin and Google Ad words.
  • Experience with Google Analytics or Adobe Analytics.
  • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions.
  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.
  • Minimum 3 years of experience.

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