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Job Description
- Create Media Buying Plans and strategies for the clients with accurate rates for all social media platforms,research top influencers, competitors, and trends in clients’ industries.
- Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and product offerings.
- Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing… etc.) that drive high converting customers to our products.
- Operate campaigns on Facebook, Google Display Network, ..etc).
- Analyze KPIs (including ROAS, CPA, and CTR) on an ongoing basis to ensure campaigns are maximizing performance.
- Cooperate with a team in the execution of all social media activities (i.e., tweeting, sharing, engaging, liking, increasing social reach, etc.) for our clients.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Following social media campaigns and calls-to-action that drive target buyers to client sites.(Facebook Advertising, Google AdWords, LinkedIn, Twitter).
- Analyze and report social media actions on a monthly basis.
- Set specific objectives and report on ROI.
- Stay up-to-date with current technologies and trends in social media – includes reading blogs, and listening to podcasts.
- Performing research on the current benchmark trends and audience preference.
- Define and execute an experiment roadmap to improve brand engagement and deliver incremental revenue. Includes A/B testing and launching new channels/campaign types.
- Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our business.
Job Requirements
- Strong knowledge in Familiarity with media-buying, planning and research.
- Proven experience as Media Buyer or similar role; experience in digital media is preferred.
- Holds a certification in Google AdWords preferred.
- Ability to work with modest media budgets.
- Good understanding of social media KPIs.
- Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns.
- Must have a good knowledge of how to make paid campaigns on Facebook, Snapchat, Twitter, Linkedin and Google Ad words.
- Experience with Google Analytics or Adobe Analytics.
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions.
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products.
- Minimum 3 years of experience.