Objectives / Summary Of Job Tasks: - Developing and Implementing strong and innovative digital marketing strategies to attract traffic to HEIA's website and increasing awareness of HEIA’s services
- Designing the marketing campaigns , maintaining, supplying the right content for HEIA Association website
- Engaging people through social media , checking and keeping visitors flow on HEIA's website , Identify and document backup or recovery plans.
Main Tasks, Duties & Responsibilities: - Understand HEIA’s objectives and needs.
- Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
- Develop, implement, and manage marketing campaigns that promote HEIA’s services.
- Promote HEIA’s services on various social media channels.
- Develop and Manage HEIA’s website and Drive HEIA's website traffic and acquire leads.
- Measure HEIA’s site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools and Analyze web traffic metrics.
- Develop , Manage and Optimize content for the website and social networking channels such as Facebook, YouTube, Twitter, Instagram, Google Plus, etc.
- Track the website traffic flow and provide internal reports regularly by Performing user testing or usage analyses to determine web sites' effectiveness or usability.
- Arrange online meetings, Lectures and webinars.
- Work on SEO of the website pages.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Tailor the content and style of writing assignments according to their purpose like sell or inform and consider interests of the target audience.
- Develop effective editorial plan and content marketing strategy to meet HEIA’s objectives.
- Receive members feedback and generate ideas to increase members engagement and extract reports from multiple sources like IT, operations, and customer feedback.
- Brainstorming, mocking up design ideas.
- Develop graphics for services illustrations, logos and flyers.
- Incorporate changes recommended by the members into the final design.
- Responsible for photographing all the events and applying the needed edits to be published (Taking Pictures and editing and retouching images).
- Organize, Filing and uploading lectures, advertisements on HEIA's websites.
- Collaborate with web developers (Outsource) to create and operate websites and monitoring web servers and web sites.
- Recommend web site improvements and develop budgets to support recommendations.
- Determine sources of web page or server problems and take action to correct such problems.
- Develop or document style guidelines for web site content.
- Provide training or technical assistance for web site implementation or use.
- Performing other duties as assigned from Executive Director.
- Identify and document backup or recovery plans.
- Back up and/or modify applications and related data to provide for disaster recovery.
- Create and design internal websites using Office 365 applications.
- Managing and Evaluating Marketing process and submitting Monthly and quarterly reports to Executive Director about achievements and KPI’s.
|
