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Social Media Specialist - Alexandria

SAHL Human Resources
Stanley, Alexandria
Posted 4 years ago
55Applicants for3 open positions
  • 51Viewed
  • 22In Consideration
  • 33Not Selected
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Job Details

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Job Description

Job Brief:

Reporting to the Digital Marketing Manager, the social media content creator will be responsible to grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

Responsibilities:

  • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google Ads, Instagram and YouTube.
  • Create editorial calendars and syndication schedules
  • Plan and write engaging digital content in English as well as Arabic to support the social media strategy with the aim of driving acquisition and the conversion of web leads.
  • Write high-engagement social media content, campaigns, video scripts, ideas & presentations that are aligned with the content strategy.
  • Create shareable content appropriate for specific networks to both spread our brand and our content and links.
  • Day-to-day development of editorial content on social media platforms, including posts and discussion.
  • Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us.
  • Run regular social promotions and campaigns and track their success, ranging from Facebook chats, to LinkedIn conversations, as well as the content and links posted through these and other channels.
  • Work alongside other marketers and content producers to help distribute content that educates and entertains our audience.
  • Drive consistent, relevant traffic and leads from our social network presence.
  • Explore new ways to engage and new social networks to reach our target buyers.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Proposes new ideas and concepts for social media content.

Job Requirements

  •     BA/BS degree or equivalent work experience.
  •    2-5 years of experience as a social media specialist
  •    Extensive experience managing Google Ad Words and Google Analytics with search, display, video, and social media advertising proficiency
  •    Passion for creating and consuming new content types including graphics, blog posts and videos, and distributing these assets to our social community
  •    Active and well-rounded personal presence on social media, with a command of each network and their best practices.
  •    Great research, organizational, and learning skills
  •    Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
  •    Excellent knowledge of social media platforms and approach for business
  •    Understanding of Traditional and Digital Marketing principles.
  •    Experience in demand generation marketing, inbound marketing, and blogging.
  •    Experience in B2B marketing 

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