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Job Description
- As a key member of the senior leadership team, the marketing manager will drive the development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. The position oversees the organization’s branding, digital & traditional marketing, event planning, public relations and community outreach programs.
- Lead the Marketing, Public Relations and Event Planning Departments in the development and execution of marketing initiatives, communications, events, and campaigns that elevate the Company brand
- Develop a comprehensive marketing strategy and execute a sophisticated marketing plan, while effectively managing brand and reputational risk, to ensure the internal and external brand is optimally aligned with the organization’s strategic objectives
- Create internal synergies to expand brand exposure and leverage relationships with internal and external business partners
- Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions
- Develop and implement the organization's multi-channel, multi-segment marketing campaign based on industry-leading insight
- Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition
- Ensure the firm has a coherent and consistent branding strategy while recognizing and addressing the needs of specific business units and understanding the audiences of those business units
- Spearhead the creation and maintenance of the organization's digital footprint, while effectively utilizing SEO, SEM
- Perform other duties as required and assigned
Job Requirements
- Bachelor's Degree from accredited university required, preferably in Business, Marketing, Communications or other related field
- 3+ years of progressive experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
- Experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
- Advanced subject matter knowledge of traditional and digital marketing
- Experience in delivering marketing messages though video, mobile platforms and social media
- Excellent communication and presentation skills with the ability to communicate effectively across various departments and create best-in-class content
- Proven leaderships expertise with effective team building skills and conflict resolution management
- Highly organized and able to multi-task and manage multiple projects and competing priorities without sacrificing accuracy or efficiency
- Professional presence and ability to develop strong working relationships with executive management
- Solid research skills with the ability to stay ahead of current marketing industry trends
