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Job Description
- Conduct regular competitive research
- Investigate product and service offerings of competitors
- Compare to our offerings and do the gap analysis
- Survey customers to get data and insights
- Provide recommendation depending on insights
- Present insights to other teams and departments
- Conduct buyer journey research to help our team optimize our website, marketing touchpoints, and sales approach
- Attend events and interact with customers
Job Requirements
- BA/BS or equivalent working experience in a marketing related job.
- Very good understanding of marketing
- 3 years of experience in data analytics
- Proficient in marketing automation
- Good Knowledge of business analysis
- Good understanding of web analytics
- Past experience conducting research reports
- Proficient in flowchart drawing
- Good time-management skills
- Ability to multi-task
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver