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Job Description
- Design digital media campaigns according to business goals
- Coordinate and manage the creation of all digital content such as website, blogs, email campaigns, infographics, videos etc.
- Manage all SEO (Search Engine Optimization) activities including content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Optimize paid advertising campaigns using SEM and SMM tools
- Analyze the digital platform, campaigns and make plans accordingly to enhance and increase audience enlargement and engagement.
- Assist in creating the yearly promotion calendar and organizing company events.
- Monitor market competitors’ online activities to ensure Spinneys brand competitive advantage.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is the forefront of industry development.
Job Requirements
- 3 years of experience as Digital Media Specialist or similar role
- Good knowledge of Photoshop and other media editing software
- Experience with visual communication methods
- Knowledge of social media insights
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