Job Details
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Job Description
- Manage social media content
- Building and developing social media strategy through competitive and audience research.
- Define most important social media KPIs.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies.
- Work with copywriters and designers to ensure content is informative and appealing.
- Collaborate with Marketing, Sales and Product Development teams.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team.
- Provide constructive feedback.
- Help identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Analyzing business performance with the help of digital tools and reports.
- Developing performance campaigns on Facebook / Instagram and Google.
- Generating Leads campaigns (s) through a different platform (s).
- Setting digital campaigns on Snapchat and Twitter and Tiktok.
- Producing keyword analysis and research.
- Providing competitive analysis and research.
- Providing competitive analysis and media reporting.
- Producing digital campaign execution and reporting.
- Creating media plans and media strategy.
Job Requirements
- 2-3 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Familiarity with web design and publishing.
