Communication and Policy Manager, Aswan Skills Development Programme

The position is open for Egyptians only and based in Aswan. Residents outside Aswan will need to relocate for 12 to 14 months. 

Background

Om Habibeh Foundation in Aswan and Aga Khan Foundation, Egypt are implementing a five-year skills development initiative in collaboration with Canadian and local partners in Aswan Governorate. The Aswan Skills Development Programme (ASDP) focuses on strengthening the quality and range of vocational and technical training programmes, as well as professional development programmes available to young women and men in Aswan Governorate.  OHF is seeking top-level candidates excited about the opportunity to shape the future of Upper Egypt’s technical vocational and professional education landscape, in collaboration with private sector, government and international partners. 

ASDP is building on the success of Om Habibeh Foundation and the Continuing Education Center (CEC) which, since its inception in 2010, has become a leader in English Language and IT training in Aswan. Through the programmatic activities, ASDP enhances the employability of the people in Aswan, and provides support to their career progression.  In addition to TVET, management, and professional training, the ASDP will provide career counselling and job placement services, institutional capacity building and support the research and policy agenda in the sector.

Position Objectives: 

The Communication and Policy Manager is expected to implement the communication strategy for ASDP. The incumbent is responsible for the quality and frequency of Programme’s external communications with a range of stakeholders and audiences (public and private sector partners, donors, and the wider development community) via a range of communication formats, in print, online and in real time via social media. The Communication Manager is also responsible for knowledge management to ensure that information is properly stored and shared and that lessons are learned across all programs, online and face-to-face. 

 Main Responsibilities:  

• Lead on the development and dissemination of all communication material. Ensure that all communication material produced, from press releases to project narratives, website material and case studies are of a high standard.
• Work closely with ASDP Senior Programme Manager on all communications and policy activities of ASDP.
• Support all events planning and co-ordination.
• Supervise the marketing officer duties and responsibilities and provide support to communication personnel in different OHF programmes.
• Develop and implement a strategic social media & communications plan to advance CEC/ASDP brand identity; create new, innovative content to drive awareness, engagement, donor base growth, community activation, and positive sentiment. 
• Maintain the knowledge management system.
• Procure and manage consultants and service providers where required (such as marketing agencies, consultants, copy editors, photographers, software suppliers, or web developers).
• Lead execution of integrated marketing campaigns to increase participants enrolment, private sector participation, and private and public engagement.
• Based on research undertaken with the M&E team and the gender advisor, engage the government on key policy issues regarding employability and enterprise development. Disseminate lessons learned in Aswan, Upper Egypt and Cairo.
• Write policy briefs, design and hold training workshops on advocacy for ASDP stakeholders on issues such as changing perceptions regarding blue collar jobs, and women’s participation in vocational training.
• Provide capacity building and trainings to OHF staff on different aspects of communications including event planning, social media management, marketing and mobilization sessions.  
• Other duties and related special projects as assigned.
• Create informative press releases, newsletters, and related marketing materials.
• Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
• Prepare detailed media activity reports.
• Plan and manage the design, content, and production of all marketing materials.
• Create communication and marketing strategies for new courses, launches, events, and promotions.
• Respond to communication-related issues in a timely manner.
• Develop and maintain good relationships with local and national media.
• Identify additional funding and needed governmental linkages to support the ASDP growth agenda.