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Job Description
- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
- Build and maintain Company social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights within the budget.
- Brainstorm new and creative growth ideas.
- Collaborate with agencies and other vendor partners if there.
- Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search) online brochures & catalogs and other revenue generating promotional campaigns.
- Collaborate with Marketing Manager to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
- Generate marketing qualified leads within panned (CPL) and conversation rate
- Develop brand presence through digital marketing channels
- Plan and effectively execute a social media strategy for generating demand for the services offered.
Job Requirements
- Excellent understanding of digital marketing concepts and best practices
- Strong analytical skills and data-driven thinking
- Experience in optimizing landing pages and user funnels
- Proven working experience in digital marketing
- BSc degree in Marketing, Digital media or relevant field
