Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Overall Role:
- Lead the execution of marketing programs from start to finish, leveraging internal support and 3rd party partners, agencies, and freelancers.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with internal sales teams to track lead quality, progress, and closing rates.
Daily and Monthly Responsibilities:
- Setting the monthly marketing communication plan including paid media and owned channels.
- Coordinating the execution of the marketing plan with the 3rd parties, agencies and freelancers.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage the content creation process, data gathering, customer testimonials, case studies, articles, website updates, and copywriting.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Job Requirements
Skills and Qualifications:
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Proven track recording in B2B Saas marketing management
- Proficiency with online marketing specifically LinkedIn, Adwords, and social media strategy
- Proven experience in content creation