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Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Job Requirements
- Strong leadership; demonstrates initiative, takes action, and drives for results
- Demonstrated ability to identify customer needs and create product and commercial solutions to meet those needs
- Strong analytical skills
- Ability to make sound strategic decisions, incorporating data from multiple sources and business judgment
- Ability to work cross functionally with individuals at all levels in an organization and understand their needs/motivations
- Ability to effectively manage complex cross-functional projects
- Self-starter who needs minimal supervision and able to effectively manage through ambiguity
- Excellent writing, presentation and communication skills
- Strong project management
- Leadership ability to influence others, without authority, to drive change
EDUCATION and/or EXPERIENCE
- Demonstrated experience in driving growth to achieve business objectives
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- 6 years of marketing or equivalent experience
- Experience in dental or medical device marketing preferred
- BS or BA required; MBA strongly preferred
