Browse Jobs
For Employers
Post JobLog inGet Started

Digital Marketing Manager ( Facebook ) Jumia - Full Time

Jumia
Cairo, Egypt
Posted 4 years ago
201People have clicked1 open position
Search other opportunities

Job Details

Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:

Skills And Tools:

Job Description

Facebook advertising operations; including budget and bid management, monitoring health metrics (feed count, reach, impressions and frequency), feed management and testing, campaign launch and A/B testing (signals, creatives etc)

KPIs:

  • CPI for acquisition campaigns
  • CpNC for retargeting campaigns (new consumers)
  • CPO for retargeting campaigns (returning consumers)
  • Daily actions
  • Review overall D-1 & MTD POM perf: Cost, CPI, CPO, CIR
  • Steer FB performance:
  • Monitoring health metrics: feed count, reach and CPR, impressions and CPM, and frequency
  • Testing: Execution of A/B testing (signals, creatives etc) and Reporting
  • Bid management: changing bids, signals for campaign optimization
  • Feed management: Optimizing and testing multiple ad sets based on different feed criteria (Global, Local, CP etc) - Audience segmentation: Optimizing targeting e.g. LAL, Interest based, WCA, custom audience etc
  • Campaign management: Creating and managing campaigns - Creative optimization: Renew creative & change the underperforming ones 
  • Review Feeds used: #SKUs and errors

Job Requirements

Featured Jobs

Similar Jobs

Search other opportunities
JobsMarketing/PR/AdvertisingDigital Marketing Manager ( Facebook ) J...