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Job Description
- Evaluate keywords, trends, competitors, and market behavior for the purpose of identifying opportunities that will advance SEM initiatives.
- Provide and execute media planning, media strategy, campaign creation, optimization, reporting and insights discovery on major paid advertising platforms to drive new user acquisition focusing largely on SEM and Google channels.
- Define a testing agenda in partnership with Partner Managers and analyze KPIs to help boost performance that allows our clients to scale their revenues fast.
- Recommend changes to websites and apps, offering pricing to improve conversion rates and reduce friction during the customer journey.
- Brainstorm and execute new ways to improve cost per acquisition and revenue numbers, especially on Google advertising (Search, Display, Shopping, YouTube), while being mindful of how Google channels influence and positively impact performance.
- Diligently work with clients to ensure our clients achieve their goals even if that means finding a needle in a haystack to push performance goals.
- Utilize analytics platforms such as Google Analytics to develop insights and action items intended to increase our clients’ revenue.
- Develop knowledge of emerging tools & strategies that we can test and employ with our clients and consistently stay abreast of Google’s updated policies and new launches or features that launch.
Job Requirements
- Track record of SEM spending of 10,000$+ per month.
- 5+ years of experience.
- Previous managerial skills of full on team of SEO and SEM specialists.
- Strong skills using Google Analytics and any other web insight tools to help guide overall media planning for our clients.
- Strong direct-response background and experience with media planning, buying, and analysis
- Detail-oriented with a passionate, tireless drive to succeed.
- Sharp organizational skills with the ability to hit delivery deadlines in a fast-moving creative environment.
