Head Of Digital Marketing
Arrows -
6th of October, GizaPosted 3 years ago62Applicants for1 open position
- 62Viewed
- 8In Consideration
- 15Not Selected
Job Details
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Job Description
- Build, plan and implement the overall digital marketing strategy including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Brainstorm new and creative growth strategies
- Identify trends and insights, and optimize spend and performance based on the insights
- Design, build and maintain our social media presence
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Instrument conversion points and optimizes user funnels
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with internal teams to create and optimize campaigns.
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage and oversee different digital marketing channels
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Measure and manage online content
- Track SEO and Google Analytics data and make complex analysis
- Build and inbound marketing plan
- Anticipate sales performance trends
- Organize and lead the digital marketing team
- Research competition, investigate benchmarks, and provide suggestions for improvement
Job Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing in an advertising agency
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
