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Job Description
About the company: Microwize.com is a healthcare Technology company serving the USA medical field by providing software, hardware, and consulting services to medical physicians.
Digital Marketing Specialist
- Help drive, execute, and manage online marketing channels for customer acquisition and retention, primarily search, display, paid social and affiliate.
- Closely monitor and continuously optimize paid advertising campaigns within Google, Facebook, Instagram, Bing, and LinkedIn.
- Grow customer acquisition efforts and ROI through continuous optimization, testing and experimenting with ad creatives, bid strategies, audience targeting, placements, etc.
- Identify growth opportunities and implement initiatives to further increase market-share.
- Use web analytics tools to measure ad campaign success, identify opportunities and key performance trends
- Collaborate cross-functionally with other departments to architect digital experiences that help deliver marketing goals
- Communicate regularly with senior management on digital marketing strategy and prepare detailed campaign reports with key findings
- Assist in building landing pages to support digital marketing campaigns
Job Requirements
- Bachelor’s Degree in marketing or related field
- 2 or more years of experience in Digital marketing
- Email software to customers such as Constant Contact and/or Mail-chimp
- InDesign and Photoshop for graphics creation
- Digital marketing
- YouTube, Instagram, Facebook management for business
- Google pay per click campaigns
- Blogs and article writing
- Microsoft Word, Excel and Power Point
- Web design using WordPress
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