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Digital Marketing Specialist

Microwize
Nozha, Cairo

Digital Marketing Specialist

Nozha, CairoPosted 2 months ago
49Applicants for1 open position
  • 43Viewed
  • 15In Consideration
  • 19Not Selected

Job Details

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Job Description

About the company: Microwize.com is a healthcare Technology company serving the USA medical field by providing software, hardware, and consulting services to medical physicians.

Digital Marketing Specialist

  • Help drive, execute, and manage online marketing channels for customer acquisition and retention, primarily search, display, paid social and affiliate.
  • Closely monitor and continuously optimize paid advertising campaigns within Google, Facebook, Instagram, Bing, and LinkedIn.
  • Grow customer acquisition efforts and ROI through continuous optimization, testing and experimenting with ad creatives, bid strategies, audience targeting, placements, etc.
  • Identify growth opportunities and implement initiatives to further increase market-share.
  • Use web analytics tools to measure ad campaign success, identify opportunities and key performance trends
  • Collaborate cross-functionally with other departments to architect digital experiences that help deliver marketing goals
  • Communicate regularly with senior management on digital marketing strategy and prepare detailed campaign reports with key findings
  • Assist in building landing pages to support digital marketing campaigns

Job Requirements

    • Bachelor’s Degree in marketing or related field
    • 2 or more years of experience in Digital marketing
    • Email software to customers such as Constant Contact and/or Mail-chimp
    • InDesign and Photoshop for graphics creation
    • Digital marketing
    • YouTube, Instagram, Facebook management for business
    • Google pay per click campaigns
    • Blogs and article writing
    • Microsoft Word, Excel and Power Point
    • Web design using WordPress

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