Marketing Coordinator

Job purpose:

Responsibilities include coordinating all the marketing activities and initiatives of BioSwiss Group’s products and services, conducting market research, carry out promotional campaigns and maintaining promotional materials inventory, planning trade shows, preparing reports and maintaining databases, identifying target audiences and evaluating current trends.

Key roles and responsibilities:

• Support the marketing department's initiatives with executing marketing plans

• Setup tracking systems for marketing campaigns and online activities.

• Conduct market research to identify marketing opportunities and negotiate media

coverage.

• Create copy for various marketing channels, ensuring consistency with proofreading

and editing in coordination with the content specialist.

• Assists with developing and managing content and social media marketing programs, including blogs and public relations efforts

• Assist in writing and editing content for different platforms such as social media, website, and press releases

• Organize and streamline service offerings into user-friendly concepts.

• Post marketing kits, new offers and packages on related websites

• Post visuals on related social media platforms

• Evaluate and monitor campaign performance on an ongoing basis by analyzing key

metrics and creating comprehensive reports

• Manage relationships with external vendors to ensure high-quality and timely

execution of marketing programs

• Prepare marketing reports by collecting, analyzing, and summarizing related data

• Keep promotional materials, kits, and packages ready by coordinating requirements

with involved departments

• Manage Community tasks along with the Community Specialist by supporting in

replying to direct messages via social media platforms, tracking lead generation on

the social media platforms, and performing related data entries in the System.

• Coordinate with grahic designer and quality teams for visuals descriptions and

needed documents for the mobile app

• Prepare captions, hashtags and voice over for social media posts

• Coordinate all required activities as per the monthly marketing plan

• Simplify complex data into a user-friendly format such as graphs, charts and other

visual aids for clients and management.

• Maintain strict confidentiality of sensitive information.