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Job Description
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Evaluate the impact of marketing programs in achieving their stated objectives
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely based on analytics
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust advertising campaigns accordingly
- Developing strategies and tactics to boost the company’s reputation and drive relevant traffic
- Deploying successful marketing campaigns from idea to execution to analysis
Job Requirements
- Exercise ownership and leadership in all marketing activities
- A sense of aesthetics and a love for great copy and witty communication
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, shopify analytics, facebook Ads)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up to date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
- Experience 5-7 years in the same field
