Content Creator

Job Summary

     write and publish various types of pieces for our company’s web pages, like articles, blogs and social media posts.

handles the ideation and creation of compelling content including website copy, blog posts, social media content, and product/service descriptions.

Role and Responsibilities

• Research on industry-related topics.
• Build and manage an editorial calendar; coordinate with other content crafters to ensure standards.
• Write content by choosing a proper tone in the writing style, adhering to the respective corporations’ style guide.
• Write clear marketing copy to promote our products/services.
• Utilize various digital publishing platforms to create structured drafts.
• Target content to specific audiences and focus on trending topics.
• Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
• Conduct keyword research and employ SEO best practices to optimize content and increase web traffic.
• Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates).
• Excellent writing and editing skills, as well as the ability to communicate and collaborate effectively.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• An ability to fact-check long-form content pieces.
• Able to multitask, prioritize, and manage time efficiently.
• Self-motivated and self-directed.