Job Details
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Job Description
General Responsibilities:
UH-GAF is looking for a Digital Marketing Officer to join the marketing communications department. The main responsibility of this role is to support our digital marketing advertising campaign through implementing and executing our overall marketing & digital plan.
Duties:
- Measuring and reporting on the performance of all digital marketing campaigns
- Monitoring the ongoing University’s presence on social media
- Measuring, reporting & optimizing Marketing Automation efforts.
- Maintain partnerships with media agencies and vendors
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Collaborate with designers, content creators and social media personnel to optimize the digital user experience
- Measure performance of digital marketing efforts using a variety of tools (Google Analytics, WebTrends, etc.)
Job Requirements
Technical Skillset:
- Analytical, critical & comfortable with dynamic reporting and numbers
- Social Media & performance planning
Education: BA / BSC
