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Job Description
- Oversee all marketing campaigns for the company or department.
- Implement the strategy.
- Promote a business, product, or service.
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.
- Represent the marketing team to cross-functional groups including product management, sales, or customer support.
- Updating senior management on the progress of marketing activities and reporting on the results of campaigns.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard-copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Lead market research efforts to uncover the viability of current and existing products/services.
- Brainstorm ideas for new campaigns.
- Coordinate with the sales team and other departments to produce effective strategies.
- Monitor current campaigns.
- Analyze data to evaluate the success of the marketing efforts and come up with new ideas to improve brand marketing and exposure
Job Requirements
- Bachelor's degree in marketing, advertising, or a related field.
- Lead Generation / Brand Awareness
- Analytics and Reporting
- Team Leadership
- Financial Management
